Call it a comeback? Although the beauty industry was not immune to the economic impacts of the pandemic (global beauty product sales plunged by 15% in 2020), U.S. sales are making a healthy comeback (prestige beauty sales in Q1 of 2022 was up 19% from the same period last year) and are bringing to the forefront the idea of "clean" and diverse beauty. But advertising your product as being truly "clean" or authentically addressing needs of diverse populations isn't without risk. Here we discuss what brands should know about their supply chains, advertising claims and partnerships.