"Am I businessman or an artist?" asks American designer Roy Halston Frowick (Ewan McGregor, who, for his performance, won the 2021 Primetime Emmy Award for Outstanding Lead Actor in a Limited Series or Movie), in the 2021 Netflix series, "Halston." Titled after its subject, Frowick is better known mononymously as Halston. "Why not both?" retorts American publicist and "Empress of Seventh Avenue," Eleanor Lambert (Kelly Bishop). It is in this second episode ("Versailles") that Lambert expertly navigates Halston to resolution of his identity crisis with an introduction to David J. Mahoney (Bill Pullman), chairman of Norton Simon, a consumer products conglomerate in search of "magic." To successfully tempt the one-time milliner to sell his namesake to Norton Simon, Mahoney not only offers panacea to the myriad issues facing the fledgling fashion house, but the promise of glory. "I will make you so intrinsic to American culture that nobody will remember a time when there wasn't Halston." It is in the penultimate episode of the series ("The Party's Over"), when Joe Eula (David Pittu), creative director at Halston, declares, "Halston's name is on everything, loungewear, furniture, luggage, linens—wigs for God's sake!" that the audience can fully appreciate just how Mahoney made good on his promise to convert Halston from pronoun to noun. In a word—licensing.