Credit: BGStock72/Adobe Stock Fashion Law
From bellbottom jeans, to low-rise jeans, to high-rise "mom" jeans, and everything in between, it is undeniable that shoppers are presented with constantly-changing trends. While it might seem difficult to select from endless styles of garments, we shoppers have it easy compared to the transactional and IP lawyers ironing-out difficult issues behind the scenes, as discussed in the articles in this week's Fashion Law special report. In "Halston: A Lesson in Licensing," we learn that licensing an already-successful brand requires careful precision. In "Growing Use of Smart Fabrics Brings New Legal Issues," the author highlights that the marriage of garments and technology raises compliance and privacy concerns not typically implicated by clothing made from traditional fabric. In "Intellectual Property and Fashion Design: Protection and Enforcement," we learn that patent, trademark and copyright may be utilized together for solid protection of rights. In "Beauty and Justice: How Brands Targeting Women of Color Can Assess Their Risks," the author writes that staying abreast of legislation, enforcement actions, and social trends should be a priority for beauty product companies. And in "Protecting Fashion in the Metaverse," we read that new technologies are forcing brand owners to implement registration and enforcement strategies to protect their intellectual property rights in the metaverse.
August 29, 2022 at 10:22 AM
1 minute read
A healthy licensing program, carefully curated by responsible brand owners, can elevate a brand to a formidable multihyphenate while anchoring it through the fickle winds of retail.
In addition to manufacturing regulations, fashion designers will need to be compliant with regulatory requirements such as labelling, recycling, health and product safety.
A wide range of designs may be eligible for protection under three main IP categories, namely patent, trademark and copyright, and these may be complementary and effective when used together.
Advertising your product as being truly "clean" or authentically addressing needs of diverse populations isn't without risk. This article discusses what brands should know about their supply chains, advertising claims and partnerships.
New technologies are forcing brand owners to implement registration and enforcement strategies to protect their intellectual property rights in the metaverse.
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