Although there are attorneys and clients who retain public relations firms in order to get their own names in the media, PR firms are sometimes used to control the spread of news—to minimize the bad publicity that comes with failure, misdeeds and scandal. In divorce cases, there is rarely any opportunity for a client to get good publicity—only the avoidance of bad. The mud that is slung in divorce cases can often be extremely besmirching. How can an attorney assist the client in avoiding bad publicity?

Venue

Sometimes there is a choice of where to bring the action. Reporters and paparazzi are abundant in New York City. To the extent that a case presents a choice of venue, consideration might first be given as to whether the proceeding should be instituted and, if so, where and when. Parties sometimes maintain more than one residence. One is usually primary—where at least half the time is spent, where they vote, where they receive mail, where they report that they live on their tax returns. Indeed, the venue statute itself, CPLR §503(a), specifically states that individuals can have more than one residence.

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