Although there are attorneys and clients who retain public relations firms in order to get their own names in the media, PR firms are sometimes used to control the spread of news—to minimize the bad publicity that comes with failure, misdeeds and scandal. In divorce cases, there is rarely any opportunity for a client to get good publicity—only the avoidance of bad. The mud that is slung in divorce cases can often be extremely besmirching. How can an attorney assist the client in avoiding bad publicity?