The metaverse—a virtual space where users can interact with each other and digital objects without regard to geographical and territorial boundaries—is challenging all norms and conventions when it comes to intellectual property (IP). As use of, and interactions in, the metaverse continue to increase, it is worth exploring some of the IP-related challenges and opportunities the metaverse presents to companies, institutions, and individuals. This article will examine some of those issues, as well as recent U.S. Patent and Trademark Office (USPTO) guidelines about how to best identify the goods and services in trademark applications that relate to some of the innovative technologies used in and alongside the metaverse.