Following the COVID-19 pandemic, retailers in the fashion, apparel and beauty industry implemented innovative virtual try-on programs to allow consumers to more easily view and select products remotely rather than in-store. These virtual try-on programs have led to an increased risk of litigation over alleged biometric data privacy violations. While other industries have confronted biometric data lawsuits in everything from virtual exam proctoring to anti-theft surveillance programs used in stores, the emergence of biometric privacy data violation lawsuits is new to the fashion, apparel and beauty industry.