Over the past few years, the plaintiff bar has expanded its use of improper anchoring tactics. Historically, "unreasonable" anchoring was seen as a risky tactic in which a plaintiff's counsel would suggest an outrageous figure for pain and suffering during summation in the hope that the lay jury would either award it or split the difference (cut the suggested figure by half) and, either way, return an excessive or runaway verdict. Plaintiff counsel deployed the tactic infrequently through the turn of the century for fear of alienating the jury by appearing greedy.