Who Wants To Be King of the Hill?
The top of the hill is the place every firm wants to be. If you focus on your brand voice, establishing yourself as a trusted source to solve problems, and a valued member of the communities you serve, you'll soon be defending your place at the top of the hill with ease.
November 20, 2023 at 10:00 AM
4 minute read
Why do people make the decision to buy a service or product? They are bombarded with a multitude of choices every day; however, the choices they make are not random; they are deeply influenced by many factors. Your brand, your voice, and your exposure all factor into whether someone chooses to select you as the one they want to do business with.
Humans are inherently social creatures and often look to others for guidance when making decisions, a phenomenon referred to as social proof. When people see others endorsing a product or service, they are more likely to do business with that company. Firms can harness the power of social proof through media efforts.
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