Credit: Farknot Architect/Adobe Stock 'Blurred' Online Advertising to Kids Grabs the FTC's Attention
A 2021 survey by Common Sense Media found that 88% of children between the ages of 13 and 18 had their own smartphone and 57% of children between the ages of 8 and 12 had their own tablet. The survey results caught the attention of the FTC, which actively enforces the Children's Online Privacy Protection Rule. The FTC now has issued a staff report, "Protecting Kids from Stealth Advertising in Digital Media", based on what it learned from its October workshop on the topic.
December 18, 2023 at 10:34 AM
9 minute read
A 2021 survey by Common Sense Media found that 88% of children between the ages of 13 and 18 had their own smartphone, 57% of children between the ages of 8 and 12 had their own tablet and, on average 8- to 12-year-olds had approximately 5.5 hours of entertainment screen time per day while 13- to 18-year-olds were on their screens for about 8.5 hours per day (see Common Sense census, "Media use by tweens and teens").
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