For generative artificial intelligence (GenAI) models, which with a simple prompt, are capable of creating new text, images and audio, 2023 proved to be a seismic year. While the GenAI revolution has captured the collective imagination, this technology also poses threats to fundamental rights such as privacy, freedom from discrimination, and health and safety. GenAI has also given rise to the phenomenon of "deep synthesis" or "deepfake" content used to disseminate fake news and perpetrate fraud.