Do you accept cookies? Anyone who has been using the web for more than a few years has probably noticed the proliferation of "cookie consent" language on banners and pop-ups across almost all websites. This isn't just a coincidence; it is a response to a change in European law. The European Union's General Data Protection Regulation (or GDPR) and the related ePrivacy Directive (sometimes called the "Cookie Law") require that websites obtain and record user consent before tracking activity using the small bits of embedded website data called "cookies."