Law firms occupy a unique space in societal evolution. Behind every contemporary issue in the news lies a lawyer—and a law firm. The question is: How can lawyers convey their expertise across industries and markets in an impactful, responsible and resonant way that transcends the noise?

Public relations. PR allows law firms to communicate their proficiencies meaningfully, breaking through the static to engage and inform their audience—a crucial element to enhancing the firm’s reputation and earning client trust, while attracting talent and prospects aligned with a firm’s values. Among those ideals should be diversity, equity and inclusion (DEI).