Catherine Oswalt, left, and Melissa Anderson, right, of Infinite Global. Courtesy photos. Expanding Law Firm PR Programs Crucial to Empowering Diverse Voices
"Law firms should develop a spokesperson program that encourages organic involvement and reiterates the firm's goal of exemplifying unique attorney perspectives," write Catherine Oswalt and Melissa Anderson of Infinite Global.
July 26, 2024 at 02:00 PM
8 minute read
Law firms occupy a unique space in societal evolution. Behind every contemporary issue in the news lies a lawyer—and a law firm. The question is: How can lawyers convey their expertise across industries and markets in an impactful, responsible and resonant way that transcends the noise?
Public relations. PR allows law firms to communicate their proficiencies meaningfully, breaking through the static to engage and inform their audience—a crucial element to enhancing the firm's reputation and earning client trust, while attracting talent and prospects aligned with a firm's values. Among those ideals should be diversity, equity and inclusion (DEI).
NOT FOR REPRINT
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
You Might Like
View All
T14 Sees Black, Hispanic Law Student Representation Decline Following End of Affirmative Action
Barclay Damon's Newest Partner Served 2 Years as NY Gov's Deputy Counsel
The Lists Are In: New York Law Journal Presents Winners and Finalists for Annual Professional Excellence Awards
5 minute read
Diversity Lab Hackathon Targets DEI Headwinds, Inclusive Talent Management
Law Firms Mentioned
Trending Stories
- 1SDNY Criminal Division Deputy Chief Returns to Debevoise
- 2Brownstein Adds Former Interior Secretary, Offering 'Strategic Counsel' During New Trump Term
- 3Tragedy on I-95: Florida Lawsuit Against Horizon Freight System Could Set New Precedent in Crash Cases
- 4Weil, Loading Up on More Regulatory Talent, Adds SEC Asset Management Co-Chief
- 5Big Banks Did Great Last Year. What Does That Mean for Big Law?
Who Got The Work
J. Brugh Lower of Gibbons has entered an appearance for industrial equipment supplier Devco Corporation in a pending trademark infringement lawsuit. The suit, accusing the defendant of selling knock-off Graco products, was filed Dec. 18 in New Jersey District Court by Rivkin Radler on behalf of Graco Inc. and Graco Minnesota. The case, assigned to U.S. District Judge Zahid N. Quraishi, is 3:24-cv-11294, Graco Inc. et al v. Devco Corporation.
Who Got The Work
Rebecca Maller-Stein and Kent A. Yalowitz of Arnold & Porter Kaye Scholer have entered their appearances for Hanaco Venture Capital and its executives, Lior Prosor and David Frankel, in a pending securities lawsuit. The action, filed on Dec. 24 in New York Southern District Court by Zell, Aron & Co. on behalf of Goldeneye Advisors, accuses the defendants of negligently and fraudulently managing the plaintiff's $1 million investment. The case, assigned to U.S. District Judge Vernon S. Broderick, is 1:24-cv-09918, Goldeneye Advisors, LLC v. Hanaco Venture Capital, Ltd. et al.
Who Got The Work
Attorneys from A&O Shearman has stepped in as defense counsel for Toronto-Dominion Bank and other defendants in a pending securities class action. The suit, filed Dec. 11 in New York Southern District Court by Bleichmar Fonti & Auld, accuses the defendants of concealing the bank's 'pervasive' deficiencies in regards to its compliance with the Bank Secrecy Act and the quality of its anti-money laundering controls. The case, assigned to U.S. District Judge Arun Subramanian, is 1:24-cv-09445, Gonzalez v. The Toronto-Dominion Bank et al.
Who Got The Work
Crown Castle International, a Pennsylvania company providing shared communications infrastructure, has turned to Luke D. Wolf of Gordon Rees Scully Mansukhani to fend off a pending breach-of-contract lawsuit. The court action, filed Nov. 25 in Michigan Eastern District Court by Hooper Hathaway PC on behalf of The Town Residences LLC, accuses Crown Castle of failing to transfer approximately $30,000 in utility payments from T-Mobile in breach of a roof-top lease and assignment agreement. The case, assigned to U.S. District Judge Susan K. Declercq, is 2:24-cv-13131, The Town Residences LLC v. T-Mobile US, Inc. et al.
Who Got The Work
Wilfred P. Coronato and Daniel M. Schwartz of McCarter & English have stepped in as defense counsel to Electrolux Home Products Inc. in a pending product liability lawsuit. The court action, filed Nov. 26 in New York Eastern District Court by Poulos Lopiccolo PC and Nagel Rice LLP on behalf of David Stern, alleges that the defendant's refrigerators’ drawers and shelving repeatedly break and fall apart within months after purchase. The case, assigned to U.S. District Judge Joan M. Azrack, is 2:24-cv-08204, Stern v. Electrolux Home Products, Inc.
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250
