Credit: Patrick Helmholz/Adobe Stock Beyond Scarlett: Safeguarding Personal Identity in the AI Age
What legal rights are there when a digital 'you' exists without your permission? High-profile cases involving celebrities like Scarlett Johansson highlight the urgent need for clear legal protections against unauthorized exploitation of an individual's persona.
August 09, 2024 at 02:10 PM
5 minute read
When OpenAI unveiled "Sky," a ChatGPT voice assistant that sounded eerily like Scarlett Johansson, in May 2024, the actress was outraged. "In a time when we are all grappling with deepfakes and the protection of our own likeness, our own work, our own identities," Johansson demanded clarity, expressing the need for "appropriate legislation to help ensure that individual rights are protected."
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