AG Guidance Highlights the Dangers of Website Tracking
Paul Greene, partner at Harter Secrest & Emery, discusses the risks inherent in website tracking, including use of tracking pixels, cookies, and other tracking tools, viewed against the backdrop of recent regulatory developments, including the new NYAG guidance.
August 26, 2024 at 10:00 AM
8 minute read
On July 30, 2024, the New York State Attorney General's Office (OAG) announced guidance on the use of website privacy controls and tracking on the web. The guidance took the form of two separate, on-line guides, one directed at businesses, addressing efficacy and clarity of cookie and tracking choices on commercial websites, and the other directed at consumers, addressing the various types of tracking that occur on the web and how to limit such tracking.
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