The fashion industry, long known for its emphasis on creativity and innovation, is undergoing a transformative shift due to advancements in artificial intelligence (AI). This technology is not only enhancing design processes and consumer experiences, but also reshaping the legal landscape, particularly as it relates to intellectual property protection and enforcement, design development and protection, the ramifications of deep fakes on influencer and celebrity endorsements and collaborations, and how to prepare for all of the above in standard industry contracts going forward.
This article delves into these key areas, examining how AI is impacting the fashion industry and how legal teams can prepare for these shifts.