How Senior Marketing Professionals Can Transition to the Legal World
Four senior professionals from legal marketing talked about the differences that make their "new" roles in the law different from their previous marketing roles.
September 26, 2024 at 11:00 AM
7 minute read
Andi Benjamin has seen the marketing universe from just about all its sides. "I have been in marketing since the late 70s. I started with Budget Rent a Car Corporation. In 1979, their parent, Transamerica Corporation brought me in as Director of Communications, where I worked with companies like United Artists, Transamerica Airlines, and financial services groups." Benjamin added, "I pivoted to emerging growth companies and was the first head of communications for Activision when it was founded, then President of the first AI entertainment software company. As a strategic marketing consultant, I worked with technology, entertainment, transportation and professional services companies at all stages. I started focusing on legal marketing in 1988."
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