The founders of a cryptocurrency named for a social media personality known as the “Hawk Tuah Girl” face a complaint filed Thursday in a New York federal district court by a dozen investors after the token surged in value before it plummeted, losing more then 90% of its value.

The suit does not name Haliey Welch, the Tennessee woman who rose to prominence last summer after she made an off-color comment in a video that went viral. Her quick-found fame has helped her amass millions of social media followers and launch a podcast that has drawn high-profile guests such as Mark Cuban and Wiz Khalifa.