“We did find all this tracking of hours and dealing with conversations around rates to be distracting, and we didn’t think the billable hour was a good way to measure the value of the services we provided,” said Mr. Smithline, who estimates that more than 90 percent of the firm’s revenue can now be attributed to monthly subscriptions.

Alternative billing of all stripes is becoming more popular, particularly given the economic climate and client leverage. But observers say few firms are focusing on monthly flat fees to the extent that Smithline Jha does.

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