A study suggests that, more than 80 percent of U.S. adults who go online use social media at least once a month, and that half of those participate in social networks such as Facebook. We continue to be more surprised, however, by the other conclusion contained in the study: “ample resources and polls suggest that companies are not addressing potential implications to their business.”1 In this space last fall, we addressed a variety of legal and business risks facing employers who use social networking Web sites to facilitate their employment decisions. The active dialogue since that time has prompted us to revisit and expand on some of the thoughts discussed there.2
While social networking sites provide innovative, informal and immediate ways for employers and employees to communicate, the use of such Web sites also may prompt individuals to overlook norms for appropriate workplace conduct that have developed before the recent increase in online networking. This phenomenon may be caused by a variety of factors, including the instantaneous nature of electronic communications and the ability of individuals to interact without physically seeing or speaking to each other.
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