Here is something you already know: expert testimony is often the linchpin that determines the outcome of sophisticated commercial litigation. But here is something you may not know: expert testimony is probably more critical in Lanham Act false advertising litigation than most other litigations.
Unless you retain qualified experts in the right fields, you are doomed even before you start, no matter how strong your case may be on the merits. Beyond that, you need to retain experts who make good witnesses. They must be able to explain complex concepts in a clear and simple way. They must be persuasive. And above all, they must be credible and honest. Below, we highlight the key types of experts required in false advertising suits.
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