Gail J. Koff, a cofounder of personal injury powerhouse Jacoby & Meyers, died Aug. 31 from leukemia. She was 65.

Ms. Koff was an early pioneer in law firm advertising, according to media reports. Jacoby & Meyers, which was founded 38 years ago in Van Nuys, Calif., by name partners Leonard Jacoby and Stephen Meyers, sought to bring low-cost legal services to middle class customers.

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