An effective representative should know the substance and trends of the industry in which he or she acts. With the end of 2010, some key developments and trends in the entertainment industry are worth noting.
Motion Pictures
Motion picture financiers and distributors, especially the majors, became increasingly focused on so-called franchise films involving continuing characters based on novels, comic books and graphic novels. The number of films that the majors produced diminished, and 3-D technology became more important in enhancing box office revenues.
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