Catchy domain names that drive traffic to a lawyer or law firm’s website are risky if they cause confusion or mislead potential clients about the firm, its lawyers and services. Domain names that become the primary identifiers of websites by not including references to names under which firms or lawyers practice are even riskier.
“Domain” has multiple meanings. Today, lawyers and law firms think of the one that has revolutionized their brand identity and visibility online—the “domain name” or Uniform Resource Locator (URL). Domain names function as Internet addresses and as professional identifiers. Domain names, not websites, make the first impression on a client or potential client. Because domain names act as online communication tools, they are regulated by state ethics rules. This article aims to alert lawyers and firms to some of the ethics issues associated with the use and selection of domain names.
Firm Names
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