Developing a specialization and excelling at it is one way to differentiate yourself from the pack. The narrower your niche, the easier it is to streamline your work, stay current with the law and establish yourself as an authority. You also can market more effectively to your target audience so that prospects and referral sources will remember exactly what you do. Beware, however, of putting all your eggs in one basket. If your target industry takes a dive, or laws change, then so may your practice.
Choosing your specialty: You can approach specialization either by determining the services you want to provide or the clients you wish to serve. A combination of both zeros in on providing particular types of services to certain types of clients.
