More than 13 million hours of video were uploaded onto YouTube in 2010, including 48 hours of uploaded video every minute, and more than 3 billion videos viewed daily by users. Without a doubt, the growth of smartphones and tablet devices has stoked the popularity of online videos and have allowed users to watch movies and other multimedia content virtually anywhere.
As the popularity of online video continues to grow, so too does the potential for contributory copyright infringement on popular websites that aggregate and distribute user-uploaded content, which includes not only homemade videos, creative parodies and “mashups,” but also unauthorized excerpts of copyrighted movies, music videos and television shows. These sites typically encourage users to upload videos and then monetize the content through website page advertisements or so-called 15 or 30 second “pre-roll” advertisements that run before a video begins. In some cases, a content owner might license content to a video-sharing site for marketing or financial reasons and thereafter share in the advertising revenue.
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