WASHINGTON – Tony the Tiger, breathe easy—federal regulators are watering down proposed “voluntary” industry guidelines restricting foods marketed to children.
David Vladeck, director of the Federal Trade Commission’s Bureau of Consumer Protection, told members of the House Subcommittee on Commerce, Manufacturing and Trade last week that “brand equity characters” like Kellogg’s iconic tiger would no longer run afoul of the guidelines (Read FTC’s Prepared Statement).
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