‘Play this game and share it with your friends.”
That phrase comes from a recent article in The New York Times about website promotional campaigns being run by large corporations such as McDonald’s, Viacom, and General Mills, which are being accused by children’s advocacy and health groups of collecting data on children who visit their sites. As Laura Moy, a lawyer for the Center for Digital Democracy, explains in the article:
Under the law, they can’t just collect e-mail addresses from kids and send them marketing material directly. So they are embedding messages saying, “Play this game and share it with your friends,” in order to target the friends.
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