Several trends from the 1980s have resurfaced this decade, namely, skinny jeans, denim jackets, neon-colored accessories, aviator sunglasses, and thinner neckties. But beyond retro fashion trends, the Video Privacy Protection Act (VPPA), passed by Congress in 1988, has also reemerged as consumer video rentals have migrated from brick and mortar video stores to online subscription services or sites that allow digital streaming of TV shows and movies over the Internet. The VPPA, which generally prohibits video service providers from releasing personally identifiable information without written consent, has become a relevant concern for modern media providers because such services are now typically linked to social media sites that allow users to share viewing habits, something that was not possible 20 years ago.
This article will discuss the Video Privacy Protection Act, developments under the law with the advent of new technology, and legislative efforts to update the law for the new century.
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