The founders are getting old and there’s no succession plan. Recruiting is a nightmare, your rainmakers just defected to a rival and it feels like no one has ever heard of your firm. You need exposureexposure that will bring new clients, as well as quality laterals and associates. You need PR and marketing to make your firm memorable to prospective clients and attractive to quality lawyers.
Successful law firms are employing new and creative PR strategies that identify and attract new business opportunities, as well as help attract, retain and develop new partners; plan for and execute timely succession within the firm; and help associates develop into partners that are dynamic, effective spokespeople. This effort requires a keen sense of the firm’s attributes (and shortcomings), and a commitment to follow through to get the maximum value out of each opportunity.
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