‘DECEIVER, CUNNING, CONNIVING, SCHEMER, SWINDLER,” “Con artists, scammers, storm chasers, rip off employees, will take all your money too.”
The foregoing illustrates the derogatory comments regarding professionals and business owners that permeate consumer review websites, blogs, and chat forums across the Internet. And given that each year more and more consumers regularly rely on customer review websites such as Yelp, Angie’s List, and even Facebook in deciding whether to hire a particular business or individual, many professionals and business owners are—and should be—committed to both maintaining a positive presence on the Internet and protecting their goodwill and reputation against Internet postings they perceive as defamatory. Yet, seeking redress in connection with defamatory Internet speech—whether in the form of an order directing its retraction or an award of damages or both—often necessitates judicial intervention and a substantial financial investment.
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