Change is coming to our profession. Under the guise of providing “access to legal services,” we see profiteering entrepreneurs, unencumbered by rules of ethical conduct and responsibility, offering low-cost “legal services.” These companies purport to enhance exposure on promoted attorney websites, where a lawyer’s performance and expertise is assigned a numerical value; and legal form services, where the law is reduced to a form that just needs to be completed.
The organized bar must prepare to adjust to—and to influence—the new legal marketplace. We must encourage a thoughtful focus on the future of our profession, addressing online services that promise to find potential clients using questionable methodologies; or worse, standing by while websites promise to do all the legal work for consumers, without sharing the credentials of their so-called legal practitioners.
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