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Value of Trademarks Takes on Increased Importance
Craig A. Jacobson of GlassRatner Advisory & Capital Group provides an overview of certain quantitative and qualitative factors to consider when performing valuation analyses of trademarks, writing: In a world where information is more widely disseminated and product differentiation increasingly difficult, the value of trademarks, as well as related assets such as trade names and brand names, has taken on increased importance.
