ALBANY – The maker of evergreen-shaped car air fresheners can pursue its trademark claim against a Kansas-based not-for-profit that is accused of marketing a rival deodorizer under a nearly identical mark, a New York federal judge has ruled.
The Car-Freshner Corporation has demonstrated that it may lay claim to the tree-shaped symbol through at least three federal trademark registrations and more than 60 years of use of the mark in its advertisements and other marketing ventures, Northern District Judge Thomas McAvoy ruled Wednesday.
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