“At Dior. Not … pleased to be watching couture through 13 year old Tavi’s hat,” famously tweeted a Grazia reporter from the second row of a Christian Dior haute couture show in March 2010. Who was Tavi, and how did she secure such enviable real estate at the expense of a reporter working for an established women’s publication, at an event where the seating chart had no doubt been so endlessly scrutinized? Tavi Gevinson, the teenage fashion blogger behind Style Rookie, had rocked the fashion hierarchy.
In 2010, when fashions were typically “selected for you by the people in this room,” or so claimed Meryl Streep’s Miranda Priestly in 2006′s The Devil Wears Prada, it was expected that industry insiders were the curators of fashion, not some devotee blogging from her local Starbucks. While Miss Gevinson might have then been known as just a fashion blogger, she has since been twice named one of Forbes “30 under 30″ in Media in both 2011 and 2010, and one of “The 25 Most Influential Teens” by Time magazine in 2014. What the fashion house of Christian Dior recognized, and almost all brands exploit today, is the undeniable power of the influencers.
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