ORDER Before the Court is Plaintiff Bogopa Service Corp.’s (“Bogopa” or “Plaintiff”), motion for attorney fees against 3370 Halal Food Bazaar (“Halal” or “Defendant”), to recover attorneys’ fees under the Lanham Act, which Bogopa estimates to be at least $110,000 or more. For the reasons stated herein, Plaintiff’s motion is DENIED. I. BACKGROUND Bogopa is a New York-based corporation that operates supermarkets under its registered trademarks FOOD BAZAAR, FARMERS MARKET FOOD BAZAAR SUPERMARKET. (Complaint (“Compl.”) ECF No. 1; ECF No. 4.) On or about November 2, 2020, Bogopa learned that Halal, another New York-based corporation, planned to open a retail supermarket near the location of its Westbury store under the name Halal FOOD BAZAAR. (Compl. 26.) On November 2, 2020, Bogopa’s counsel sent a demand letter objecting to Halal’s use of the mark FOOD BAZAAR in the store name, associated website, and domain, and on store signage. (Compl. 34.) On November 9, 2020, Bogopa’s counsel reportedly contacted Halal and spoke with a store manager who confirmed receipt of the November 2, 2020 demand letter and represented to Bogopa that Halal would respond to its demands no later than November 13, 2020. (Compl. 36.) However, Bogopa states that it did not receive a response. (Compl. 37.) On November 16, 2020, Bogopa issued Halal another demand letter threatening litigation. (Compl. 37.) On December 2, 2020, Bogopa’s counsel Douglas A. Miro, Esq., (“Mr. Miro”) was contacted by Shaun K. Hogan, Esq., (“Mr. Hogan”) who explained that Halal was in the process of retaining his firm as counsel. (Compl. 37; (Declaration of Michael Cassell, (“Cassell Decl.”) Ex. B., ECF No. 28-8.) Mr. Hogan requested that Bogopa delay legal action in order to explore resolving the matter. (Compl. 37.) Mr. Miro responded to Mr. Hogan that Bogopa was prepared to take “aggressive legal action,” but would hold off from doing so if Halal agreed, no later than December 4, 2020, to change the name of its store and pay Bogopa for the attorney’s fees and other damages it had incurred as a result of Halal’s “willful acts.” (Compl.
39-40; Cassell Decl. Ex. B.) Bogopa states it then received no receive further communications from Halal or Mr. Hogan up to the filing of the Complaint. (Compl.
