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OPINION AND ORDER Plaintiff Glynn Wilson brings this action against Veritas Consulting Group Inc. (“Veritas”), Heather Joy Koch, Robert Koch, Rob McIntyre, and Steven Goldberg, alleging that the Defendants used his name and likeness on Veritas’s website without his written consent. Wilson has sued the Defendants under New York Civil Rights Law §51 and for unjust enrichment. Defendants move to dismiss both of Wilson’s claims. For the reasons that follow, Defendants’ motion is granted in part and denied in part. I. Background1 Wilson’s allegations are spare and relatively simple. Wilson alleges that on September 2, 2021, he “learned” that Veritas, a consulting firm, featured his name, photograph, and biography on its website as a team member and advisor of Veritas. (Compl.

10-13.) Wilson alleges that he never gave permission to Veritas to advertise this information. (Compl. 18.) He further alleges that he has never been involved with Veritas, has never been compensated by Veritas, and that while Robert Koch asked him to be an advisor to the firm, he declined. (Compl.

 
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