Atlanta-based King & Spalding has asked a retailer to stop selling a doll marketed to gay men, claiming that the figure infringes on the United Parcel Service’s trademark.
The BPS Billy doll, an anatomically correct plastic figure, is dressed in a brown uniform with a package-shaped logo. Both accoutrements are similar to the United Parcel Service’s trademark, King & Spalding lawyers say. The doll sells for $45.95 on BeProud.com, a Web site that touts itself as a “gay and lesbian online shopping mall.”
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