One might say that there are two perspectives on any situation. In the case of a non-compete, there are three: the perspective of the franchisor who wants it enforced; the perspective of the franchisee who seeks to violate it with impunity; and the perspective of the other franchisees, who, like the franchisor, seek to have it enforced (so that their former brother cannot take away their business), but always have in the back of their minds that they may find themselves wanting to be break-away franchisees themselves sometime in the future.
Two Perspectives
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