Inez Asante
May 20, 2024 | Corporate Counsel
A New Era of Influence: A Swift Take on Branding, Computer-Generated Influencers and DeepfakesA-list celebrities like Taylor Swift are not the only ones leveraging their influence to promote and sell products and services. Streamers, vloggers, and other creatives are using their platforms to influence today's consumer trends. However, a steep rise in the use of GenAI and computer-generated influencers brings with it new marketing risks and considerations for celebrities, influencers, and businesses alike.
By Cynthia Cole, Alysha Preston and Inez Asante
9 minute read
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