On my shelf is a dusty paperback copy of “The World Wide Web Yellow Pages” published in 1997. In today's Google age, such a book is an absurdity. However, in 1997, publishing a yellow pages for the Internet seemed perfectly reasonable—Netscape Navigator was less than four years old and the promise of what the Internet would become was still subject to a futurist's imagination. 

If a company was trying to figure out how to create a directory of business on the Web, why wouldn't they stick with what they knew—creating a hard-copy directory for businesses in the bricks-and-mortar world. Yet, the World Wide Web Yellow Pages is viewed as an anachronism in today's dynamic age because of its inability to see past a bricks-and-mortar perspective.

Technology and experience have revolutionized processes and products throughout industries and moved them from linear to dynamic. Think about how we consume news, plan travel and discover music today as compared to years ago. Yet most lawyers and law firms do not embrace innovation, especially when it comes to the methodology and technology employed for document review.