In today’s digital age, most lawyers and law firms promote their legal services on a personal or business website. Like every other form of legal advertising, attorney websites must comply with the New Jersey Rules of Professional Conduct (RPCs). Indeed, “attorneys are responsible for monitoring the content of all communications with the public—including their websites—to ensure that those communications conform at all times with” the RPCs.” In re Hyderally, 208 N.J. 453 (2011).

In recent years, the Supreme Court of New Jersey and Committee on Attorney Advertising have published several important rulings, advertising guidelines and public notices regulating attorney websites, such as: (1)  using website domain names that differ from the actual name of the lawyer or law firm; (2) incorporating comments expressed in judicial opinions; (3) using photographs of judges; and (4) referencing and displaying awards/accolades and logos such as Super Lawyers, Best Lawyers, and Million Dollar Advocates.  This article discusses each of these issues.

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