For years, plaintiffs attorneys have advertised their services on bus stops, billboards and television commercials in their never-ending bid for all kinds of legal work, from medical malpractice suits to divorce cases.

The rise of the #MeToo movement isn't just generating client engagements for Big Law. The plaintiffs bar is also seeking to cash in on the call for workplace accountability.

In a commercial that recently made its way to the airwaves, New York-based Napoli Shkolnik, famous for its work representing first responders in the 9/11 terrorist attacks, pitched its services to men and women who may be victims of sexual harassment.