Recall the California Consumer Privacy Act (CCPA) hastily passed to beat the privacy ballot initiative that received more than 600,000 signatures from Californians? The ballot was withdrawn at the last moment as a compromise for a California privacy bill, with noticeably less teeth, but still very much privacy-focused.

As companies prepare for the CCPA, Alastair Mactaggart, who successfully submitted the earlier initiative that resulted in the present day CCPA, warns of a new ballot initiative on the horizon— the California Privacy Rights and Enforcement Act of 2020 (CPREA). The CPREA, dubbed “CCPA 2.0,” could be the most critical amendment expanding consumer rights and demonstrating that the CCPA was only a humble beginning of privacy initiatives to come.

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