Credit: Jay Mallin What's in a Name? The Ethics of Competitive Keyword Advertising
Essentially, New Jersey allows the practice of competitive keyword advertising, provided that the advertisement does not redirect the searcher to the advertiser's site. Nevertheless, the practice is unethical in the greater sense of the word "ethics."
September 02, 2020 at 12:00 PM
6 minute read
In the early days of the internet, a law firm's website was informative, created to be discovered by internet researchers who were interested in information about, or contact with, an attorney for a legal need. Promoting a practice was passive. You staked out a piece of bandwidth with a website, and you were instantly visible when your name was called. Contrast that with television advertising which invades our home with annoying jingles from New York, or radio ads barking a lawyer's name at millions to find the dozen who might care. Advertising by website was straightforward and transparent. And civil.
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