Ayesha Hamilton, left, of the Hamilton Law Firm and Amanda Loesch, right, of Porzio Bromberg & Newman. Courtesy photos Will Rule Change on Trade Names Lead Law Firms to Rebrand?
"For existing firms, their name is more than a name—it's a promise to their clients," Amanda Loesch said. "Firm names are rooted in history and in the founding attorneys who developed the firm's reputation."
September 23, 2020 at 12:09 PM
6 minute read
A recent ethics rule change that loosened restrictions on law firm trade names in New Jersey grabbed the attention of many in the legal profession, but it remains unclear whether the effect isn't more academic than practical.
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