In anticipation of the December holiday season, many solo attorneys are reviewing how they have acknowledged to clients their appreciation for business relationships.

Consider the various ways you may thank your clients for their trust in your services and their business in this tumultuous year. Moreover, how will you continue to thank them in the year ahead? Learn from your colleagues and see which best practices suit your budget and align with your approach to marketing.

To mark the holiday season and express appreciation to current clients, prior clients and referral sources, many solo attorneys follow the plans of Melanie Cunningham: "Every client, past and present, will receive a holiday greeting card. I also send cards to anyone who has referred my firm to a potential client, or has referred me to participate in an event or speaking opportunity. I love the holidays, so it's a great time to both check in and send a card to those in my network and new business friends." Melanie Cunningham Law Office is a virtual practice, focused on business law and intellectual property.