Thought Bubble Icons – shutterstock Trade Names Rule Change a Pyrrhic Victory
This won't be the last of such challenges, but for the moment, the court's action in the face of a strong constitutional challenge means that not much has changed for trade names in New Jersey.
December 13, 2020 at 09:00 AM
4 minute read
The New Jersey Supreme Court's recent rule change eliminating the necessity to name a firm's lawyer along with a firm's trade name may have been the natural culmination of a trend against restraints on lawyer advertising, but it is hardly earth-shattering.
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