Serving as both class representative and class counsel in his latest suit over marketing of a male enhancement product, New Jersey lawyer Harold Hoffman has once again deployed a strategy that has made him notorious to some defense lawyers.
In a complaint filed Dec. 8 in Bergen County Superior Court and removed to federal court in Newark on Dec. 30, Hoffman says the maker of a supplement called Primal Max Red falsely claims its product will treat erectile dysfunction. By making such claims, the manufacturer, Primal Force Inc. of Royal Palm Beach, Florida, violates the New Jersey Consumer Fraud Act and the U.S. Food, Drug and Cosmetic Act by selling an unapproved drug, the suit claims.
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