A New Jersey attorney expects there will be "an element" of people who will call him crazy or accuse him of shutting down free speech for his latest lawsuit against Apple Inc.

Mount Laurel-based Lento Law Group's Keith Altman represents Marc Ginsberg, a former U.S. ambassador to Morocco who is suing the tech giant for negligent infliction of emotional distress over its alleged failure to enforce App Store terms of service against messaging platform Telegram.

Ginsberg is the first Jewish ambassador to an Arab country from the U.S. and founder of the Coalition for a Safer Web (CSW), an organization that seeks to compel social media companies to take action against anti-Semitism. In a complaint filed recently in the U.S. District Court for the Northern District of California, Ginsberg claims that he lives in fear of religiously motivated violence as a result of "racial and religious incitement that is planned, coordinated, and implemented through Telegram," and is asking for an injunction that would require Apple to remove Telegram from the App Store until it complies with the company's terms of service.