Using Paid Ads to Turn Leads Into Law Firm Clients

Once a potential client has been to your site, how do you keep them engaged and move them along the sales funnel? Paid advertising can give your marketing that extra nudge toward success.

February 26, 2021 at 12:00 PM

9 minute read

Amanda Sexton

Do me a favor. Search "lawyer new jersey." Use Google, Facebook, LinkedIn, whatever your platform of choice is.

You get a lot of results, don't you?

If you're lucky, and you've been keeping your site active and using good search engine optimization (SEO), you can get people to your site. But once they've been there, how do you keep them engaged and move them along the sales funnel?